Peacock label is born from a duo of two young dynamic people from different creative horizons who managed to merge their universe and their influences to propose a unique style. Since opening the doors of its boutique and design studio in Mumbai India in 2004 — the peacock label is a couture and luxury resort brand that is fast expanding beyond its horizons to a growing global brand. It is aimed at the busy international fashionistas seeking stylish and multi-functional outfits.
Each collection reflects their philosophy of ‘life’s to short to blend in’. Confidence is the key to wearing Peacock garments, or someone that has the creative initiative to balance their style with attitude. The range features easy short dresses, jackets, kaftans; hand-sewn individually constructed evening gowns, graphic and bold flamboyant slip dresses, luxurious detailed shifts, body con dresses and suits with intricate embellishments. Fabrics vary from digital on rich silks, soft lurex’s, from cotton jersey to cashmere and royal brocades which make the Peacock label stand out. The garments are the duo’s thoughts, ideas and illustrations – their art.”
When the peacock woman wears their garments, this art comes to life. Dramatically designed drapes, sleekly styled silhouettes and majestically reinvented motifs address the fine art of attire with completely unique nuance. Says the designers, “Our designs are the threaded realities of our dreams, an amalgamation of color, textures and vivid embellishments; it is the marriage of our roots and culture with global ideas.”
This designer duo has also created ripples in the international markets right from showcasing in the London Fashion Week and New York Fashion Week. International celebrities like Madonna, Britney Spears, Katy Perry, Fergie, Lady Gaga, Jenifer Lopez, Rihanna, Kim Kardashian Nicole Scherzinger, Cheryl Cole, Naomi Harris, Hofit Golan, Niki Minaj, Jaime King, The Sugarbabes Jade Ewen, Amelle Berrabah and Heidi Range, Chelsea Kane and Ayla Kell among others have been seen donning the Peacock creations.